文章基本信息

标题：Uses of the Outcomes of Research in Business Management and Profitability
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作者：Muyumbwa Kamenda ; Abubaker Qutieshat
期刊名称：Open Journal of Business and Management
印刷版ISSN：2329-3284
电子版ISSN：2329-3292
出版年度：2021
卷号：9
期号：6
页码：2938-2949
DOI：10.4236/ojbm.2021.96164
语种：English
出版社：Scientific Research Publishing
摘要：This study has focused on conducting a brief literature review analyzing the impact of research outcomes on Business Management and Profitability in Organizations, focusing on how organizations have used research outcomes in Decision Making, Planning, Resource Allocation, Marketing and New Products Development (NPD). The study has articulated what different scholars have argued on how outcomes of the research have contributed to the management of organizations and thus remaining profitable. The methodology and approach of the study have been through the analysis of published literature, both empirical and theoretical literature of scholarly published journals, articles, and books, and how they have impacted business and management activities in organizations. Furthermore, the study has outlined the social and practical implications of why organizations need to use research outcomes, especially in changing business climates, in addressing and mitigating threats and aiding new product development that meets the current market trends. In addition, the study has brought out the impact of the outcomes of research in influencing policy directives that are anchored on empirical and theoretical literature in mitigating risks and avoiding organizations going out of business due to poor decision making. Finally, the study has highlighted the need for organizations to be well informed through the outcomes of research on new products to bring on the market that would be of taste to consumers and remain profitable.
关键词：Business Management;Brief Literature Review;New Product Development (NPD);Research and Research Publications