文章基本信息

标题：Competitive Advantages and Values Created and Attained Out of Well-Crafted Customer Value Propositions
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作者：Forrest Jeffrey Yi-Lin ; Novikov Dmitry A. ; Larson Stephen 等
期刊名称：Studies in Business and Economics
电子版ISSN：2344-5416
出版年度：2021
卷号：16
期号：2
页码：53-73
DOI：10.2478/sbe-2021-0024
语种：English
出版社：Lucian Blaga University
摘要：To help facilitate the development of a theoretically rigorous and practically useful theory of customer value propositions (CVP), as called for repeatedly by the extant literature, this paper establishes a game-theoretic theorem regarding the dynamics of market competition and potential market entry. On top of this result and by employing logical rigor and analytical reasoning, eight generally true facts are developed without suffering from the constraints of data- and anecdote- based approaches, as widely used in the literature. In particular, these established results reveal how a newly adopted CVP is associated with the three essential processes underlying a company’s operation, how it will be pivotal for the company to attain competitive advantages, how the value added by adopted CVPs can be determined, etc. At the end, recommendations for decision-making managers and entrepreneurs and potential questions for future research are provided.