文章基本信息

标题：A Long-term View on the Business Model of Newspaper Publishing: International Comparison and Quantitative Modelling for Germany as Case in point
本地全文：下载
作者：Castulus Kolo
期刊名称：WPCC - Westminster Papers in Communication and Culture
印刷版ISSN：1744-6708
电子版ISSN：1744-6716
出版年度：2016
卷号：11
期号：1
DOI：10.16997/wpcc.217
语种：English
出版社：University of Westminster
摘要：Although consequences are still debated, financials in several countries indicate that the traditional newspaper publishers’ business is not sustainable in the long term. To overcome speculation we built a quantitative model for newspapers’ profit margins to derive ten-year scenarios in a systematic way. The simulation is based on a conceptualisation of a ‘business model’ that can be operationalized. It was designed and tested for specific newspapers in Germany, but is based on general assumptions and of international applicability.Even with optimistic values for print-online substitution, online usage still on the rise, and mobile devices becoming widespread, additional digital revenues of newspapers’ brands most likely cannot compensate for losses in print. In addition to exploiting editorial content across multiple platforms, publishers should explore options beyond these: developing ‘dynamic capabilities’ and possibly setting-up ‘ambidextrous’ organizations. (Unless, of course, they wait for subsidies to manifest or rely on an engagement of civil society for financing journalism.)