摘要:Many public officials and government agencies are facing increased pressure to utilize socialmedia as a crisis communications tool.However, significant questions remain unansweredregarding how social media can be best leveraged to facilitate effective communication effortsunder crisis conditions. These questions are often more challenging for local governmentagencies, where unsupportive culture and a lack of resources tend to discourage the active useof social media in governing.In an effort to better inform these discussions, this article examines the use of Twitter by federal, state, and local government actors during the 2015-2016 Zika virus outbreak in the United States.The findings show that local governments havesmaller network sizes, on average, than their state and federal counterparts.In contrast,federal-level agencies tend to enjoy larger network sizes, which they frequently leverage as atool for disseminating information.Elected office holders, in general, managed large networksand leveraged their popularity during the crisis.This analysis offers insight for both scholarsand practitioners in the areas of emergency management and public administration, as ithelps to deepen our understanding of how government agencies and political leaders acrossvarious levels of government engage with the public during times of crisis.
关键词:Social media;e-government;crisis and emergency risk communications;emergency management;local government;Twitter