文章基本信息

标题：Brazilian craft breweries and internationalization in the born global perspective
本地全文：下载
作者：Fabricio Stocker ; Gustavo Abib ; Ronaldo de Oliveira Santos Jhunior 等
期刊名称：Revista de Gestao USP
印刷版ISSN：1809-2276
出版年度：2021
卷号：28
期号：2
页码：163-178
DOI：10.1108/REGE-01-2021-0014
语种：English
出版社：Faculdade de Economia, Administracao e Contabilidade - FEA-USP
摘要：Purpose This paper aims to analyze how the internationalization process of Brazilian microbreweries takes place, especially in factors of propensity to internationalization, competition and survival in the national and international market. Design/methodology/approach The authors adopted qualitative approach research, using a multiple case study strategy, analyzing seven Brazilian craft breweries. The authors developed this study through documentary research, semi-structured interviews and nonparticipant observation. Findings The research findings made it possible to characterize the internationalization process motivated by the background and international experience of entrepreneurs that adopted different strategies for expansion in the international market. The authors noticed that the networks developed in production partnerships, festivals and international missions represent an increase in the ease of internationalization and helps to reduce the risk perception. Research limitations/implications The contributions refer to the conjecture that the born global's evolution related to the high competitiveness of the market is influenced by the international background of the founders and by the influence of the international network, overcoming institutional and market challenges in emerging countries, assuming risks associated with rapid and early entry into the international arena. Practical implications The paper is potentially useful for managerial practice and policymakers by providing insights into the characteristics of entrepreneurs and companies considering their propensity to internationalize, presenting how entrepreneurs and managers can seek resources and develop their skills and capacities to manage such companies and processes of internationalization. Originality/value The research is presented as a complementary study to the limited number of studies examining born globals from emerging markets, also challenging the arguments of the dominant theory regarding gradual and nonlinear internationalization.
关键词：International strategy;Internationalization;Born global;Emerging markets