文章基本信息

标题：Constructing Image: The Self-Praise Strategies on Corporate Social Responsibility Reports
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作者：Xiaojun Wu ; Lixia Chen
期刊名称：Open Journal of Modern Linguistics
印刷版ISSN：2164-2818
电子版ISSN：2164-2834
出版年度：2021
卷号：11
期号：4
页码：672-687
DOI：10.4236/ojml.2021.114053
语种：English
出版社：Scientific Research Publishing
摘要：This study explores self-praise strategies utilized in Telstra CSRRs from 2016 to 2020 with a view of how these self-praising strategies contribute to Telstra images construction. The self-praise categories and the frequency of each self-praise category are analyzed. It is found that the indirect self-praise strategies are more frequently utilized than the direct self-praise strategies in Telstra CSRRs. In addition, through direct self-praise strategies, Telstra CSRRs construct Telstra as a responsive, pioneering and highly influential company in Australia while they depict Telstra as a caring, concerned about interest of society and employees, responsible enterprise via indirect self-praise strategies. This study provides some insight into self-praise in organizational settings as well as the construction of corporate image exhibited in CSRRs.
关键词：Self-Praise;Corporate Image;Corporate Social Responsibility Report