文章基本信息

标题：Management of logistics and marketing behavior of innovation clusters in territorial communities in the context of digitalization of society and the online market
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作者：Olena Lozhachevska ; Tamara Navrotska ; Olga Melnyk 等
期刊名称：Laplage em Revista
电子版ISSN：2446-6220
出版年度：2021
卷号：7
期号：3
DOI：10.24115/S2446-62202021731299p.315-323
语种：English
出版社：Universidade Federal de São Carlos - UFSCar/Sorocaba
摘要：The article considers the process of improving the management of logistics and marketing behavior of innovation clusters in territorial communities in the context of digitalization of society and the online market. Attention is focused on the need for territorial communities to form an institutional environment favorable for the development of innovation clusters. It is noted that the best synergetic effect from the functioning of innovation clusters is achieved mainly in a post-industrial economy with a supercompetitive environment.