文章基本信息

标题：The Effect of Mindset on Tourist Behaviour and Mindful Consumption in a Community Enterprise in Krabi, Thailand
本地全文：下载
作者：Sudjai Jirojkul ; Siwarit Pongsakornrungsilp ; Nontipak Pianroj 等
期刊名称：TEM Journal
印刷版ISSN：2217-8309
电子版ISSN：2217-8333
出版年度：2021
卷号：10
期号：3
页码：1082-1091
DOI：10.18421/TEM103-11
语种：English
出版社：UIKTEN
摘要：The research examined the mindful consumption theory, focusing on the importance of sustainable consumption in the tourism sector in the future. An exploratory factor analysis of survey responses from 400 tourists who travelled to a community in Krabi, Thailand, revealed that the mindful mindset consists of four factors and mindful behaviour consists of six factors. A confirmatory factor analysis found that the adapted model corresponded to the empirical data and confirmed that the factors identified in the exploratory analysis were accurate.