期刊名称:European Journal of Management and Business Economics
印刷版ISSN:2444-8451
出版年度:2021
卷号:30
期号:3
页码:318-330
DOI:10.1108/EJMBE-06-2020-0158
语种:English
摘要:Purpose This study aims to reveal the role of artificial intelligence (AI) in the context of a front-line service meeting to understand how users accept AI technology-enabled service. Design/methodology/approach This study collected 454 Korean employees through online survey methods and used hierarchical regression to test the hypothesis empirically. Findings In the results, first, clarity of user and AI's roles, user's motivation to adopt AI-based technology and user's ability in the context of the adoption of AI-based technology increases their willingness to accept AI technology. Second, privacy concerns related to the use of AI-based technology weakens the relationship between role clarity and user's willingness to accept AI technology. And, trust related to the use of AI-based technology strengthens the relationship between ability and user's willingness to accept AI technology. Originality/value This study is the first one to reveal the role of AI in the context of a front-line service meeting to understand how users accept AI technology-enabled service.
关键词:Artificial intelligence; Clarity of role; Motivation; Ability; Willingness to accept AI technology