文章基本信息

标题：Determinants of the Intention to Purchase Branded Meat: Mediation of Brand Trust
本地全文：下载
作者：Xie Ling ; Muhammad Faisal Shahzad ; Zia ul Abrar 等
期刊名称：SAGE Open
印刷版ISSN：2158-2440
电子版ISSN：2158-2440
出版年度：2021
卷号：11
DOI：10.1177/21582440211032669
语种：English
出版社：SAGE Publications
摘要：This article provides an overview of some recent findings on consumer attitudes and other vital antecedents of purchase intention of branded meat. Based on a sample of 349 respondents in Pakistan, this study tests a model including factors associated with branded meat purchase intentions. SPSS, version 21.0 (Statistical Package for Social Sciences) and AMOS (Analysis of Moment Structure) were used for data analysis. Structural equation modeling (SEM) is a statistical modeling method of analysis that enables the testing of a series of separate yet, interrelated constructs and regression equations, allowing for the study of multiple relationships at once. Consumer attitude, subjective norms, and perceived behavioral control are the most critical factors in forming consumers’ intentions toward buying and consuming branded meat. The overall mediating role of brand trust is less driven by subjective norms and perceived behavioral control, more by consumer attitude than branded meat products. The findings can help public policymakers and managers to understand consumers’ branded meat purchase tendencies and help promote healthier consumption habits.