文章基本信息

标题：Consumer Innovation Management in the Mining Industry Economy
本地全文：下载
作者：Naylya Amirova ; Lyudmila Sargina ; Asiya Khasanova 等
期刊名称：E3S Web of Conferences
印刷版ISSN：2267-1242
电子版ISSN：2267-1242
出版年度：2021
卷号：278
页码：1-6
DOI：10.1051/e3sconf/202127803034
语种：English
出版社：EDP Sciences
摘要：The development of product innovations acts as the directions of influence on consumer choice in the market for innovative products of mining region. Using the consumer as a generator of ideas and initiator of a new innovation process can significantly reduce the level of uncertainty and risk, as well as increase the efficiency of innovative projects in the mining industry. Currently, consumer-oriented business creates special processes, namely marketing and sales. A similar process should be initiated in the commodity sector. In the extractive industry, Customer Relationship Management (CRM) tools must be used to produce raw materials as the goods targeted at future customers. With regard to mining sector, this strategy should be based on the principles of a systematic approach, longterm partnership, the use of information and communication technologies, as well as the involvement of all owners of mining enterprise's business processes in the communication system with the participation of the consumer.