文章基本信息

标题：Study on Development Strategy of Tourism Industry in Jiangxi Province Based on Boston Matrix
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作者：Renwenya Luo ; Xia Liu ; Junyong Wagn 等
期刊名称：E3S Web of Conferences
印刷版ISSN：2267-1242
电子版ISSN：2267-1242
出版年度：2021
卷号：275
页码：1-4
DOI：10.1051/e3sconf/202127502042
语种：English
出版社：EDP Sciences
摘要：It has become an important economic development strategy of Jiangxi Province to promote the development of regional economy through the development of tourism industry. However, due to the difficulties brought by the environment and its own limitations, local development is not coordinated and lacks targeted strategies. Based on the development data of tourism industry in Jiangxi Province from 2010 to 2014, 2014 to 2018, this paper constructs the Boston matrix of tourism market in Jiangxi Province, analyzes the competition situation, explains and analyzes the seven changes of the Boston matrix.