摘要:The advancement of agricultural product brands has a significant role in promoting local economic and social development. Through analysis, it can be seen that there keeps still a lot of room for improvement of agricultural products brands in terms of economic driving. To realize the coupling of agricultural product brands and rural revitalization, it is necessary to make up for the shortcomings of agricultural product brands and poverty alleviation of poverty, cultivate characteristic industrial parks, optimize agricultural product value chains, improve brand supervision, and strengthen e-commerce talent training, so as to achieve agricultural product brand building organic connection with agricultural and rural modernization as well as increase the income of peasants.