文章基本信息

标题：STRATEGIC COMMUNICATION
本地全文：下载
作者：Brînduşa Maria POPA
期刊名称：Journal of Defense Resources Management
印刷版ISSN：2068-9403
出版年度：2019
卷号：10
期号：2
页码：174-179
语种：English
出版社：Regional Department of Defense Resources Management Studies
摘要：In the world of profit and management for success, strategic communications is an essential element used to move and influence public policy or to promote an agenda. Strategic communication contributes positively and directly to the successful accomplishment of all operations, missions, and activities of an the organization through its capacity to build public awareness and understanding of the organizational objectives and mechanisms and consequently, to build support in different audiences for specific activities carried out by the organization.