文章基本信息

标题：Fundraising Strategies to Optimize Zakat Potential in Indonesia: An Exploratory Qualitative Study
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作者：Rahmatina Awaliyah Kasri ; Niken Iwani S Putri
期刊名称：AL-IQTISHAD : JOURNAL OF ISLAMIC ECONOMICS
印刷版ISSN：2087-135X
电子版ISSN：2407-8654
出版年度：2018
卷号：10
期号：1
页码：1-24
DOI：10.15408/aiq.v10i1.6191
语种：English
出版社：Faculty of Sharia and Law Syarif Hidayatullah State Islamic University Jakarta
摘要：This paper aims to identify and evaluate differences in the fundraising strategies implemented by different types of zakah institutions in Indonesia, to optimize the country's potential for zakah collection. This study using a qualitative approach, which using semi-structured interviews conducted with zakah organizations in Indonesia. The main finding suggests that differences in fundraising strategies indeed exist. Corporate and government zakah agencies tend to use traditional fundraising strategies, with a partnership approach for collecting zakah and a community-oriented approach for communicating zakah. In contrast, private zakah agencies tend to use market-oriented fundraising strategies allied with retail collection approach and an individual communication approach. It also suggested that the market-oriented fundraising strategy has resulted in higher and more sustainable revenues, indicating consistency with the resource dependence theory of fundraising.DOI: 10.15408/aiq.v10i1.6191