期刊名称:Annals of the University of Oradea : Economic Science
印刷版ISSN:1222-569X
电子版ISSN:1582-5450
出版年度:2016
卷号:25
期号:2
页码:465-476
语种:German
出版社:University of Oradea
摘要:The reason to assess competitiveness at company level is that, ultimately, the following types of competitiveness are ultimately generated in companies. Hence, it is one of the most common levels of analysis in the literature. Competitiveness at company level is strongly linked with competing advantage and its sources and relies on assessing competitive position by reference to direct competitors. Considered a feature that allows a company to withstand competition in a certain industry, competitiveness is also a way to pressure and control effectiveness parameters.