文章基本信息

标题：IS IT DIRECT SELLING A TYPE OF DIRECT MARKETING? ARGUMENTS.
本地全文：下载
作者：CLAUDIA BOBÂLCĂ ; CAMELIA SOPONARU
期刊名称：Analele Universităţii Constantin Brâncuşi din Târgu Jiu : Seria Economie
印刷版ISSN：1844-7007
出版年度：2015
卷号：2
期号：1
页码：72-78
语种：English
出版社：Academica Brâncuşi
摘要：Direct selling, as a type of relationship marketing, facilitates the construction of a customized relation between the company and its clients and assures a long term collaboration between the two parts. For a direct selling company, direct marketing is a powerfull tool used to build strong relationships with the clients. There are more viewpoints regarding the relation between direct selling and direct marketing. The purpose of the research is to investigate the relation between direct selling through salesmen and/or catalogues and direct marketing. The objectives are: (1) to synthetize the approaches regarding the direct selling through salesmen and/or catalogues as a type of direct marketing; (2) to present and to argue the researcher’s own viewpoint. We consider that direct selling is a component of direct marketing.