摘要:The aim of the study is to improve the formation of a strategy for enhancing energy efficiency of a country’s regions in the context of sustainable development. The article systematizes the factors which influence the choice of a type of sustainable development strategy and methods of state regulation. The study proves the necessity of transferring the problems of sustainable development from the national to regional levels and achieving a balance between state and market methods of regulating the energy market as well as the priority of enhancing energy efficiency to directthe economy to the path of innovative development. The expediency of using strategies aimed at mobilization, modernization and interactive modernization in the formation of regional strategies for enhancing energy efficiency is established.The essence of the concept “energy efficiency strategy” is clarified. It is understood as the trajectory of improving macro-, micro- and meso-indicators of energy efficiency to solve the environmental, social and economic problems of society. It is proposed that the energy efficiency strategy of aregion be considered as a functional section of its sustainable development strategy aimed at the quality satisfaction of its energy needs, and, on the other hand, as a territorial direction of ensuring national energy efficiency.Based on the method of Management by Objectives, a theoretical approach to the formation of a strategy for enhancing energy efficiency in a region’s industry is presented. It is proposed to develop a regional energy efficiency strategy by economic sectors (groups of energy consumers) using the method of Management by Objectives.