文章基本信息

标题：Antecedents of the Green Behavioral Intentions of Hotel Guests: A Developing Country Perspective
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作者：Farida Saleem
期刊名称：Sustainability
印刷版ISSN：2071-1050
出版年度：2021
卷号：13
期号：8
页码：4427
DOI：10.3390/su13084427
语种：English
出版社：MDPI, Open Access Journal
摘要：The current study sought to extend the literature on antecedents of the green behavioral intentions of hotel guests in a developing country context. Building on the theory of planned behavior and moral norm-activation theory, antecedents of the green behavioral intentions of hotel guests were proposed and tested using a developing country as a field of study. Data were collected from 203 hotel guests, and the proposed model was analyzed using a structural equation modeling technique. The results showed that altruism helps in developing positive attitudes, and these attitudes have a significant influence on hotel guests’ green behavioral intentions. Similarly, cognitive aspects, including quality attributes and value for money, also play a role in developing positive intentions for willingness to pay more and revisit intentions. Inconvenience has a significant negative impact on revisit intentions, and quality attributes have a significant positive impact on willingness to pay more.