文章基本信息

标题：Competitive strategies and international new ventures’ performance Exploring the moderating effects of internationalization duration and preparation
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作者：Nuno Fernandes Crespo ; Vitor Corado Simões ; Margarida Fontes 等
期刊名称：BRQ Business Research Quarterly
印刷版ISSN：2340-9436
出版年度：2020
卷号：23
期号：2
页码：120-140
DOI：10.1177/2340944420916334
语种：English
出版社：Elsevier
摘要：The purpose of this article is twofold: to bring back to discussion the importance of strategy as a key element for international new ventures (INVs) to achieve higher international performance and to assess the relevance of contingency perspective, particularly two organizational contingency factors (internationalization duration and internationalization preparation), in moderating the strategy–performance relationship. The framework developed addresses the effects of four competitive strategies (cost leadership and innovation-based, marketing-based, and quality- and service-based differentiation) as determinants of INVs’ international performance. In addition, internationalization duration and internationalization preparation are included as moderators of these relationships. The hypotheses were tested using a sample of 319 INVs. The findings show that marketing and quality and service differentiation strategies are associated with higher INVs’ international performance and that internationalization duration and internationalization preparation play relevant moderating effects.
关键词：International new ventures; competitive strategy; international performance; internationalization duration; internationalization preparation