文章基本信息

标题：Digital Maturity and Corporate Performance: The Case of the Baltic States
本地全文：下载
作者：Eremina, Yulia ; Lace, Natalja ; Bistrova, Julija 等
期刊名称：Journal of Open Innovation: Technology, Market, and Complexity
电子版ISSN：2199-8531
出版年度：2019
卷号：5
期号：3
页码：1-13
DOI：10.3390/joitmc5030054
语种：English
出版社：Springer
摘要：Enterprise digitalization is a way for companies to make their processes more efficient, to enhance their marketing strategies, and improve their competitive moat within the global competitive landscape. To see how fast Baltic companies are adapting to digitalization trend and, therefore, how good they are at keeping or improving their competitive advantage, we have developed a digital maturity assessment methodology, which was applied to the listed enterprises in Estonia, Latvia, and Lithuania. This methodology allowed us to detect certain digital maturity trends, such as the significant growth of the attention paid towards concepts related to ‘process automation’. Further, it was clear that many companies are concerned with online business, which can be well-seen from the analyzed annual reports. Additionally, we have compared the level and dynamics of the company’s digital maturity to its financial and market performance. We have concluded that, although there is a positive relationship between several financial indicators (e.g., sales growth), it is too early to see the positive effect of digital maturity on a company’s stock performance.
关键词：digitalization; digital maturity; Baltic equity; corporate performance; total return