文章基本信息

标题：Understanding Authentic Leadership Style: The Satya Nadella Microsoft Approach
本地全文：下载
作者：Deepti Prakash ; Meenakshi Bisla ; Shweta Gupta Rastogi 等
期刊名称：Open Journal of Leadership
印刷版ISSN：2167-7743
电子版ISSN：2167-7751
出版年度：2021
卷号：10
期号：2
页码：95-109
DOI：10.4236/ojl.2021.102007
语种：English
出版社：Scientific Research Publishing
摘要：The paper endeavours to analyze authentic dimensions of Leadership with Satya Nadella’s leadership and his aggressive strategy leading to an increase in Microsoft’s profitability. A total of 7 interviews of Nadella from 2014 to 2020 were coded in NVivo to prepare Word query, TreeMap and cluster analysis. Also, besides tweets associated with #Satya Nadella were captured using NCapture and exported to NVivo to obtain the sentiments by performing sentiment analysis. The Twitter analysis of Nadella’s personality is majorly positive and neutral which reflects his success and influence across the globe. The traits of Nadella are linked with authentic leadership style. The study discusses the latent dimensions for becoming a successful authentic leader that is highly recommended for leaders to boost their leadership skills and increase organization’s profitability in this competitive world.
关键词：Satya Nadella;Profitability;Authentic Leadership;Strategy;Vision;SatyaNadella