文章基本信息

标题：Commercialization Suitability Evaluation of Historical and Cultural Blocks in Beijing, China
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作者：Jiayao Zhao ; Sarana Photchanachan
期刊名称：Journal of Service Science and Management
印刷版ISSN：1940-9893
电子版ISSN：1940-9907
出版年度：2021
卷号：14
期号：3
页码：343-352
DOI：10.4236/jssm.2021.143021
语种：English
出版社：Scientific Research Publishing
摘要：Based on the evaluation cognition and taking the commercialization degree of the historical blocks as the object, this paper makes an in-depth discussion on the protection and commercial development and utilization of the historical block, in order to enrich the research field of the protection of the historical and cultural block and provide reference suggestions for the protection practice of the block. Relevant literature and practical experience of protection and development in terms of protection evaluation, commercialization and suitability research at home and abroad are sorted out and summarized, which lays a theoretical and practical foundation for the development of this paper. From three aspects of the inevitability of the commercial development of historical and cultural blocks, the various contradictions caused by improper commercialization and the urgent appeal for the proper commercialization of blocks from the social, economic, cultural and life levels, the necessity of conducting commercial suitability research is put forward.
关键词：Historical and Cultural Blocks;Commercialization Suitability Evaluation;Polices