文章基本信息

标题：Research on the Inter-Cultural Communication of Yanzhao Traditional Sports Culture under the Background of the Winter Olympics
本地全文：下载
作者：Huijian Wang ; Ying Huang ; Yi Yang 等
期刊名称：Advances in Physical Education
印刷版ISSN：2164-0386
电子版ISSN：2164-0408
出版年度：2021
卷号：11
期号：2
页码：261-267
DOI：10.4236/ape.2021.112021
语种：English
出版社：Scientific Research Publishing
摘要：Yanzhao Traditional Sports is an intangible cultural heritage with distinctive national characteristics. Taking advantage of the opportunity of the 2022 Beijing-Zhangjiakou Winter Olympics, researching the inter-cultural communication of Yanzhao traditional sports and constructing an effective communication model will help grasp the initiative of the inter-cultural communication of Yanzhao traditional sports culture and shape the image of Hebei. In order to promote inter-cultural communication of Yanzhao traditional sports culture, it is advised to construct from improving the awareness of inter-cultural communication, selection of intercultural communication content, and broaden the channels of inter-cultural communication.
关键词：Inter-Cultural Communication;Yanzhao Traditional Sports Culture;Winter Olympics