期刊名称:IIASS : Innovative Issues and Approaches in Social Sciences
印刷版ISSN:1855-0541
出版年度:2021
卷号:14
DOI:10.5281/zenodo.4935679
语种:English
出版社:CEOs Ltd.
摘要:Consumption has become essential for community alliances, identity formation, lifestyle determination, differentiation from others and our place in society. Namely, the individual tries to shape his/her identity through the consumption of objects that have a meaning for him/her i.e. he/she interprets them as important for his/her idea of himself/herself. However, the article presents an in-depth look at consumerism in the modern world, its presence in the family of a pre-school child and the factors of consumer socialization, and discusses the role of the family in this. The study examined and parents' responses to their children's ways of persuading them to buy regarding the gender and the current status of parents and the gender and the age of preschool children.