文章基本信息

标题：Assortment Portfolio Price Positioning of a Transnational Corporation in the Ukrainian Market
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作者：Serhii Smerichevskyi ; Tetiana Kniazieva ; Svitlana Smerichevska 等
期刊名称：SHS Web of Conferences
印刷版ISSN：2416-5182
电子版ISSN：2261-2424
出版年度：2019
卷号：67
页码：1-7
DOI：10.1051/shsconf/20196706048
语种：English
出版社：EDP Sciences
摘要：The paper deals with the critical stages of the evolution of theoretical approaches to the positioning strategies content. On this basis, the key approaches to the market positioning processes management formulated. The correlation between the concept of creating consumer value and the price positioning strategy proved. The algorithm of the process of forming and implementing the strategy of assortment portfolio price positioning of a transnational corporation on the Ukrainian market proposed.