文章基本信息

标题：Individual based simulation for online marketplace diffusion among trading small medium enterprises: A conceptual framework
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作者：Singgih Saptadi ; Arlita Rahma Widyasrini ; Bonita Melinda Pangaribuan 等
期刊名称：SHS Web of Conferences
印刷版ISSN：2416-5182
电子版ISSN：2261-2424
出版年度：2018
卷号：49
页码：1-5
DOI：10.1051/shsconf/20184902014
语种：English
出版社：EDP Sciences
摘要：The number of Indonesian SMEs and Indonesian Internet users are increasing. This situation is of concern to the Indonesian government. The government then launched a SME go online program with a target of 8 million SMEs using the online platform in 2019. One of the online platforms that SMEs may use in Indonesia is the online marketplace such as Tokopedia, Bukalapak and others. Previous research studied the factors that support or hinder the adoption of e-commerce in SMEs environment but had not explored how the interaction of those factors in the adoption of online marketplace. In a social system, the diffusion and adoption of online marketplaces in SMEs is influenced by socio-economic characteristics, personality variables and communication behaviours that exist and are acquired by individuals. This paper describes a conceptual framework for the development of an individual-based simulation commonly referred to as an agent-based simulation to understand the adoption by SMEs and the diffusion of online marketplace in SME environments.