文章基本信息

标题：Portrayal of Women’s Images in Television Dramas: A Malaysian Case
本地全文：下载
作者：Faridah Ibrahim ; Norzita Yunus ; Dil Froz Jan Sayed Halem Shah 等
期刊名称：SHS Web of Conferences
印刷版ISSN：2416-5182
电子版ISSN：2261-2424
出版年度：2017
卷号：33
页码：1-6
DOI：10.1051/shsconf/20173300063
语种：English
出版社：EDP Sciences
摘要：Current situations brought about by globalisation and sophisticated innovations in new technology not only have created a new understanding of the world around us but also conscientiously sensitised society, particularly the women towards a more active role in shaping their world. An important contributory factor that can determine the success of women is their centrality in the media, through media positions held or through media images portrayed. What this paper has endeavoured to show is the portrayal of women in the media particularly, television dramas. In today’s scenario, the role of women keeps changing, so does the portrayal of women’s images in television dramas. This paper, based on a qualitative content analysis study of five popular Malaysian television dramas, found that the stereotypical generalizations of women’s images are still existing but to a lesser degree.