文章基本信息

标题：Exploration of the Affecting Factors on the Quit Intentions of Online-Game Players in China
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作者：Lili Wang ; Bingsheng Yan
期刊名称：SHS Web of Conferences
印刷版ISSN：2416-5182
电子版ISSN：2261-2424
出版年度：2015
卷号：19
页码：1-14
DOI：10.1051/shsconf/20151901007
语种：English
出版社：EDP Sciences
摘要：Online-games are products of hedonic information technology. Players’ addiction will lead to seriously negative consequences. That how to prevent online-game addiction exclusively becomes a problem concerned by whole society. The purpose of this study is to explore the influence factors and its mechanism that can weaken or even eliminate onlinegame addiction. On the basis of the theory of planned behaviour, anticipated guilt and past behaviour are introduced into the model to explain players’ quit intention of online-game. Data collected from 393 online-game players around China mainland indicate that negative attitude, negativesubjective norm and perceived behavioural control significantly affect the quit intention of online-game players, while the anticipated guilt plays a mediator role. Past behaviour can moderate the relations between the anticipated guilt and the quit intention of online-game players. The more the past game behaviour the player owns, the stronger the positive effects of anticipated guilt on game quit intention he/she will harbor. Conclusions are helpful to the intervention of player’s game behaviour and strengthen the self-control ability of players.
关键词：online-games;addiction;theory of planning behaviour;anticipated guilt;past behaviour