文章基本信息

标题：Factors Affecting Consumer Awareness and the Purchase of Eco-Friendly Vehicles: Textual Analysis of Korean Market
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作者：Naan Ju ; Kyu-Hye Lee ; Seong Hun Kim 等
期刊名称：Sustainability
印刷版ISSN：2071-1050
出版年度：2021
卷号：13
期号：10
页码：5566
DOI：10.3390/su13105566
语种：English
出版社：MDPI, Open Access Journal
摘要：Despite the positive outlook of various organizations on the prevalence of eco-friendly cars, Korea’s electric vehicle market is small, and growth is slow. To identify factors that hinder consumer awareness and the spread of eco-friendly vehicles, news articles and online postings on eco-friendly vehicles from 2006 to 2020 were collected and analyzed using text mining techniques. This study found that Korean consumers thought hybrid vehicles were fuel-efficient and quiet; however, there were concerns about battery life and safety due to poor battery performance and complaints about battery replacement. Nevertheless, consumers thought electric cars were sophisticated, luxurious, youthful, clean, and that technical problems would be resolved in the future. The inconveniences of charging and short-distance driving, the expenses and the lack of various dispute settlement measures have been shown to lower the intention to purchase electric vehicles.