文章基本信息

标题：Successful implementation of corporate strategy in the context of digital transformation
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作者：Daria Shalina ; Natalia Stepanova ; Pavel Bochkov 等
期刊名称：SHS Web of Conferences
印刷版ISSN：2416-5182
电子版ISSN：2261-2424
出版年度：2020
卷号：89
页码：1-9
DOI：10.1051/shsconf/20208905002
语种：English
出版社：EDP Sciences
摘要：In our research, we cover the problem of strategic planning in the modern period within a separate organization. Long-term fixed strategies are losing their relevance in an unstable, constantly modernizing world. During the CAVID-19 crisis, companies realized the need for changes in the direction of digital transformation. Features of digitalization cause the need to form a new strategy of the organization, the implementation of which requires certain actions. The purpose of the study was to justify these actions. After studying the material that makes up the new corporate strategy, we identified the requirements for its implementation with maximum results. The research substantiates the concepts of corporate strategy, corporate culture, digitalization and its features. The results of the research will become recommendations for modern companies in the formation and implementation of corporate strategy.