文章基本信息

标题：The Investigation of E-Marketplace Adoption by SmallMedium Enterprises Using Individual-TechnologyOrganization-Environment (ITOE) Framework: A CaseStudy in Yogyakarta Province Indonesia
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作者：Fahrizal Lukman Budiono ; Sim Kim Lau ; William John Tibben 等
期刊名称：Pacific Asia Journal of the Association for Information Systems
印刷版ISSN：1943-7544
出版年度：2020
卷号：12
期号：4
页码：64-92
DOI：10.17705/1pais.12211
语种：English
出版社：Association for Information Systems
摘要：Background: Small and medium enterprises (SMEs) in Indonesia have beenencouraged by the Indonesian government to adopt e-marketplace platforms.However, the rate of e-marketplace adoption is shown to be low. In an effort toaddress the underlying issues this paper reports on the application of a modifiedform of the Technology-Environment-Organization framework that includesattributes of individual SME owner-managers. The application of the IndividualTechnology-Organization-Environment (ITOE) framework is considered necessarygiven the overwhelming number of micro-SMEs that have one owner-manager andemploy less than ten employees. The study takes a case study approach bystudying e-marketplace adoption of SMEs in the province of Yogyakarta, a majorcity of Indonesia.Method: Using a survey instrument, data were collected using randomizedsampling from SMEs in Yogyakarta and analyzed using the partial least squaresmethod.Results: The results confirm the validity of the ITOE framework to this studycontext. The results also indicate that the Individual construct positively affects theorganization construct in predicting e-marketplace adoption. The suitability of theITOE framework for further application to other locations in Indonesia wheninvestigating e-marketplace adoption by SMEs is validated.Conclusion: This study validates use of the ITOE framework in investigating emarketplace adoption by SMEs in Indonesia. The ITOE framework can beoperationalized for e-marketplace adoption, particularly when the research contexthas relevant factors to the individual context namely, where a predominance ofmicro-SMEs exists. Future research is to conduct a full-scale study of emarketplace adoption in Indonesia.
关键词：E-marketplace;Adoption;Small Medium Enterprises;Indonesia