文章基本信息

标题：Sustainable Supply Chain Decisions under E-Commerce Platform Marketplace with Competition
本地全文：下载
作者：Junbin Wang ; Xuan Gao ; Zhiguo Wang 等
期刊名称：Sustainability
印刷版ISSN：2071-1050
出版年度：2021
卷号：13
期号：8
页码：4162
DOI：10.3390/su13084162
语种：English
出版社：MDPI, Open Access Journal
摘要：Motivated by the industrial observation that the e-commerce platform marketplaces (e.g., Amazon) are increasingly launching sustainable strategies, this study aims to build an analytical framework to guide managers on making sustainable decisions. This study builds a stylized game-theoretical model in the sustainable supply chain context, where the competitive traditional product manufacturers sell their products through the platform’s marketplace, while the platform decides whether to introduce the green products and the pricing strategy. We find that, when the evaluation difference for the green product is sufficiently low, the introduction of the green product by the platform benefits the manufacturers (or third-party sellers). Interestingly, a higher platform fee makes a higher likelihood of a win-win situation between the platform and manufacturers. Moreover, when consumers value green products sufficiently higher than traditional products, the traditional products’ manufacturers can also benefit from the green product entry.
关键词：sustainable supply chain; E-commerce platform; green product; competition; analytical model