文章基本信息

标题：Do Good, Have Good: A Mechanism of Fostering Customer Pro-Environmental Behaviors
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作者：Nabeel Younus Ansari ; Temoor Anjum ; Muhammad Farrukh 等
期刊名称：Sustainability
印刷版ISSN：2071-1050
出版年度：2021
卷号：13
期号：7
页码：3781
DOI：10.3390/su13073781
语种：English
出版社：MDPI, Open Access Journal
摘要：Thispaper aims to investigate the role of corporate social responsibility (CSR) in fostering customer’s pro-environmental behavior (PEBs) through customer engagement (CE). Data collected from the hotel customers were analyzed through structural equation modeling. The present research findings reveal the significant role of CSR activities in positively influencing customer PEBs. Moreover, the results also suggest the mediation of CE in the relationship between CSR and customer PEBs. The current research findings offer significant implications that can be employed in developing a result-oriented marketing strategy in CSR activities that contribute to environmental protection and sustainability.
关键词：corporate social responsibility (CSR); customer pro-environmental behaviors (PEBs); customer engagement (CE)