文章基本信息

标题：Analysis of Customers’ Reactions to E-Commerce Companies Using Instagram Data
本地全文：下载
作者：Ekin Akkol
期刊名称：Proceedings
电子版ISSN：2504-3900
出版年度：2021
卷号：68
期号：1
页码：12
DOI：10.3390/proceedings2021074012
语种：English
出版社：MDPI AG
摘要：The aim of this study is to develop a web application that supports decision-making processes on subjects—such as customer relations management, marketing, and stock management—with data such as posts, comments, and likes from Instagram to four e-commerce companies. In this context, the data obtained from the Instagram accounts of e-commerce companies were recorded in a database after the pre-processing and classification stages. A web application has been developed that can support managers in their decision-making processes at operational, tactical, and strategic decision-making levels by visualizing the data recorded in the database.