文章基本信息

标题：Antecedents of Self-Disclosure on Social Networking Sites (SNSs): A Study of Facebook Users
本地全文：下载
作者：Ashraf Sharif ; Saira Hanif Soroya ; Shakil Ahmad 等
期刊名称：Sustainability
印刷版ISSN：2071-1050
出版年度：2021
卷号：13
期号：3
页码：1220
DOI：10.3390/su13031220
语种：English
出版社：MDPI, Open Access Journal
摘要：Self-disclosure on social networking sites (SNSs) leads to social capital development, connectedness, and relationship building. Due to several benefits associated with this behavior, self-disclosure has become a subject of research over the last few years. The current study investigates the antecedents of self-disclosure under the lens of the technology acceptance model (TAM). The research is quantitative, and the data were collected from 400 Pakistani Facebook users with a variety of demographic characteristics. The partial least squares-structural equation model (PLS-SEM) analysis technique was employed to analyze the data. The study′s findings confirmed that perceived usefulness is a strong predictor of personal information sharing, and it along with other variables causes a 31% variation in self-disclosure behavior. However, trust (medium and social) mediates the relationshipof perceived usefulness, privacy concerns, and self-disclosure behavior.