摘要:The development of the modern technological revolution and evidence of a deepening civilization crisis make us pose the question about the prospects of the social and economic transformation of the modern society under the influence of certain factors. S. Bodrunov approaches the resolution of this problem from the historical perspective on public development. He relies on methodology of the classical political economy and considers changes in the material basis of production as the main drivers of upcoming changes. Technological shifts lead to changes in the content of human activity and opportunities for the satisfaction of human wants. They also result in a gradual removal of humans from immediate production and cause shifts in the entire social structure. The author shows that the next stage in the development of the modern civilization will be the formation of a new type of public order–the New Industrial Society of the Second Generation (NIS.2), which stipulates gradual creation of prerequisites for transitioning from the economy to the noonomy. The noonomy constitutes a non-economic way of satisfying humans’ reasonable wants. It will serve as the material foundation for forming and ensuring the functionality of the noosociety. The article determines that humanitarian culture as a timeless value exerts crucial influence on the positive development of transformation processes considered under the theory of noonomy.