文章基本信息

标题：Effect of products’ startup sound on repurchase intention
本地全文：下载
作者：Takumi KATO ; Ryuji YOKOTE ; Takashi KONDO 等
期刊名称：International Journal of Japan Association for Management Systems
印刷版ISSN：1884-2089
电子版ISSN：2188-2460
出版年度：2020
卷号：12
期号：1
页码：81-86
DOI：10.14790/ijams.12.81
语种：English
出版社：日本経営システム学会
摘要：Sound design can enhance industrial products' emotional value because sound plays a functional role and also provides an emotional experience. Nevertheless, limited research has been conducted on product sound, especially startup sounds—the first sounds heard when a product is touched. This study focused on the possibility that attachment to a product could be created through startup sounds, which could consequently create loyalty. We verified the hypothesis that strength of the startup sound's impression affects repurchase intention by using personal computer (PC), robot vacuum cleaner (VC), and car (CA) as research objects. To prevent the subject from being overly conscious of startup sounds, we focused research in an actual consumer environment, not an experimental environment. Thus, PC and VC's odds ratios were ≥1.7, supporting the hypothesis, but CA showed no significant difference. We conclude that through proper startup sound design, loyalty to a product can be increased.
关键词：durable consumer goods;emotional value;startup sound;loyalty;repurchase intention;propensity score