文章基本信息

标题：How populist crisis rhetoric affects voters in Switzerland
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作者：Dominique Stefanie Wirz ; Martin Wettstein ; Anne Schulz 等
期刊名称：Studies in Communication Sciences
印刷版ISSN：1424-4896
电子版ISSN：2296-4150
出版年度：2019
卷号：19
期号：1
页码：69-83
DOI：10.24434/j.scoms.2019.01.006
语种：English
出版社：Seismo
摘要：Right-wing populism has a long tradition in Switzerland. Nevertheless, only little is known about how populist messages in the media contribute to the success of the Swiss Peoples Party (SVP) and to the acceptance of the partys anti-immigration policies. In this study, we combine data from a large media content analysis (including newspapers and TV news shows) with data from a panel-survey in order to address this research gap. Thereby we differentiate between effects driven by the content and the form of right-wing populist communication. While right-wing populist content depicts immigrants and the political elite as a threat to the Swiss people, populist style evokes the sense of a crisis by emotionalizing and dramatizing the message. Populist style is therefore assumed to increase the persuasiveness of populist claims. The results of this study suggest that this is the case only for some voters, while it backfres for others.
关键词：Populism;crisis;anti-immigrant;linkage analysis;media effects