文章基本信息

标题：Customer Perception, Price and Demand Analysis of Supermarkets in Dhaka City
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作者：SM Nasim Azad ; Md Moyazzem Hossain ; Rehena Parveen 等
期刊名称：Journal of Business and Technology (Dhaka)
印刷版ISSN：1992-271X
出版年度：2011
卷号：6-7
期号：1-2
页码：35-51
DOI：10.3329/jbt.v6i2.14516
语种：English
出版社：Northern University Bangladesh
摘要：This paper estimates the customer perception about supermarkets and also tries to estimate the determinants which are responsible to satisfy the customers of supermarkets in Bangladesh. For empirical estimation we use primary data from 290 respondents. The respondents are customers of selected supermarkets in Dhaka city. We use logistic regression to identify the factors. Thus age, sex, education level, monthly household income, monthly household expenditure, monthly frequency of visit to Supermarket, availability of (almost) all products and price of the products are significant predictors of satisfaction level with regard to supermarket in Bangladesh.
关键词：Supermarket;Logistic Regression;Bangladesh