文章基本信息

标题：Sustainable Tourism Marketing
本地全文：下载
作者：Eduard Cristobal-Fransi ; Natalia Daries ; Berta Ferrer-Rosell 等
期刊名称：Sustainability
印刷版ISSN：2071-1050
出版年度：2020
卷号：12
期号：5
页码：1865
DOI：10.3390/su12051865
语种：English
出版社：MDPI, Open Access Journal
摘要：In this article, we introduce the themes and approaches covered in this special issue on Sustainable Tourism Marketing. Its objective has been to analyze the main contributions made as a result of research related to sustainable tourism-marketing management and current trends in this field. This issue has gathered articles about the marketing of destinations and the marketing and communication management of companies and tourism organizations from a sustainable tourism perspective. This editorial piece provides a useful introduction to the relationship between tourism and sustainable marketing management that can be used by researchers and practitioners to develop tourism marketing strategies from a sustainable perspective.