摘要:As described by the strong academic literature, (Vattimo, Bauman, Mumford, Simon, Haraway, Meschiari, Florida) the contemporary society is going through new challenges, such as the friction between youth, technology, and productivity. These challenges affect the way people live and experience the cities, but also the way cities need to evolve. An anthological analysis and a study of secondary sources is used to analyze the new spatial and social experiences, while the analysis of Milan (Italy) as a case study of a creative city is used to understand the rapid shift towards the virtualization of cities, in which consumption is progressively induced by a projected image of the city rather than its actual physical fabric. This manuscript opens a research front, with the goal to understand how architecture and urban design should leave the traditional typologies to propose a new way of creating and living architecture, caught in the middle between the real and the virtual.