文章基本信息

标题：Core competencies of women entrepreneur in building superior online business performance in Indonesia
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作者：John Sihotang ; R.A. Aryanti Wardaya Puspokusumo ; Yen Sun 等
期刊名称：Management Science Letters
印刷版ISSN：1923-9335
电子版ISSN：1923-9343
出版年度：2020
卷号：10
期号：7
页码：1607-1612
DOI：10.5267/j.msl.2019.12.006
语种：English
出版社：Growing Science
摘要：Most of online entrepreneurs in Indonesia are women, but their capabilities as professional online entrepreneurs are still less superior. This study aimed to investigate the core competencies of online women entrepreneur and verify the effects on their business performance. The study uses two stages of research: explanatory and confirmatory research. The result of explanatory research, has identified two capabilities as a core competency in building superior online business, i.e. partnership development and digital marketing capability. Yet, by confirmatory research, the study has found that both strategies had significant effects on building a superior business. This model can be also adopted by other online entrepreneurs to build their success in online business.