文章基本信息

标题：Examining Luxury Restaurant Dining Experience towards Sustainable Reputation of the Michelin Restaurant Guide
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作者：Kiattipoom Kiatkawsin ; Ian Sutherland
期刊名称：Sustainability
印刷版ISSN：2071-1050
出版年度：2020
卷号：12
期号：5
页码：2134
DOI：10.3390/su12052134
语种：English
出版社：MDPI, Open Access Journal
摘要：The study aims to investigate the formation of customer loyalty among luxury restaurant patrons in Korea. Moreover, the study investigated how the restaurants#8217; performance could contribute to the trust and sustainability of the Michelin restaurant guide#8217;s reputation. The study identified meal experience, brand credibility, and brand love to influence customers#8217; revisit intention and willingness to pay a premium. The study surveyed 400 luxury restaurant patrons in Korea. The Michelin restaurant guide was used to classify fine dining restaurants. Measurement items from previously validated studies were adopted. The results of the study showed the meal experience scale satisfactorily measures service performance and leads to the formation of brand credibility. Subsequently, brand prestige and brand love significantly predicted customers#8217; loyalty intentions. Additionally, brand credibility helps form the trust of the Michelin guide and eventually predicts the long-term reputation of the guide.