文章基本信息

标题：Factors influencing cellular device purchase decisions in Jordan
本地全文：下载
作者：Fathi Alshare ; Nader Mohammad Aljawarneh ; Khaled Abdel kader Alomari 等
期刊名称：Management Science Letters
印刷版ISSN：1923-9335
电子版ISSN：1923-9343
出版年度：2020
卷号：10
期号：11
DOI：10.5267/j.msl.2020.3.045
语种：English
出版社：Growing Science
摘要：The study aimed to examine the brand which is among the main dimensions for making the final purchasing decision among Jordanian consumers when selecting a cellular device which is an index for them and when purchasing in particular. Within this frame, the study aimed to investigate the factors influencing purchasing decision of Jordanian consumers when selecting the brand of cellular devices. The study followed the analytic descriptive approach in data collection where a questionnaire was distributed on a random sample of 240 participants from the study population. The study concluded that there was a positive relationship between the quality of cellular devices and the selection of brand and this relationship was attributed to the variables of gender, age, and educational culture. In light of the results revealed, the study recommended the producers of cellular devices of the various brands to offer high quality products with appropriate prices that take into accounts the purchasing power for consumers based on the targeted markets.