文章基本信息

标题：Gaming Avatar Can Influence Sustainable Healthy Lifestyle: Be Like an Avatar
本地全文：下载
作者：Xuhui Wang ; Asad Hassan Butt ; Qilin Zhang 等
期刊名称：Sustainability
印刷版ISSN：2071-1050
出版年度：2020
卷号：12
期号：5
页码：1998
DOI：10.3390/su12051998
语种：English
出版社：MDPI, Open Access Journal
摘要：Online gaming is consistently changing with the use of new technologies and seen as making an impact on consumers#8217; sustainable lifestyles. The gaming avatars have influenced low avatar identification players to engage in physical and learning activities through massively multiplayer online (MMO) game genre. The fundamental purpose of the study is to classify the association of an avatar with consumer#8217;s behavioural intention for exercise and to consume healthy food. This study incorporates three theories: social cognitive theory (SCT), social determination theory (SDT) and player-avatar identification (PAI) theory to determine its four dimensions#8217; impact on exercise and healthy food intention to attain a sustainable healthy lifestyle. SCT is related to human cognitive behaviour in the light of immersive experience, self-presence, and enjoyment. SDT related to the physical aspects of consumers that are exercise intention and consumption of healthy food. The results have shown that immersive experience, self-presence and enjoyment do impact the consumer#8217;s behavioural intention towards an individual#8217;s sustainability.