文章基本信息

标题：Television News Trust Shapes Political Participative Behavior of Citizens: An Empirical Investigation in a Collectivist Cultural Context
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作者：Rehman Mohsin Abdur ; Sohail Danial ; Ali Mirza Zaar 等
期刊名称：Research Journal of Recent Sciences
电子版ISSN：2277-2502
出版年度：2016
卷号：5
期号：6
页码：50-58
语种：English
出版社：International Science Community Association
摘要：Pervasive nature of mass media communications and its effects on citizens political participation behavior need deep understanding to general public. This study investigates empirically Theory of Reasoned Action in collectivist cultural context of Pakistan in mass media settings to testify TV News Trust. It presents a profound predictor of political participation behavior of citizens along with behavioral intensions traditional predictors. TRA framework was employed to develop questionnaire, data obtained through online survey from 122 political active Pakistani citizens. Data encoded in SPSS and performed numerous data analysis tools to serve study purpose. Results of this study reveal that TV News Trust is a significant predictor of political participation behavioral intentions. Motivation to Comply does not have influence on Subjective Norms while Normative Beliefs and TV News Trust strong predictors of Subjective Norms. Additionally, Trust is value added predictor to traditional TRA framework, presenting direct link with Subjective Norms, Attitude and Behavioral Intentions. Results of this study indicate an appeal for future researches to conceptualize citizens political participation behavior in variety of cultures. Current study contributes in understanding media role communications in general and TV News in particular to predict citizens behavior. The study provides specific set of suggestions for Political Parties and TV News managers to improve prospective impact of media communications of citizens political participative behavior.
关键词：Theory of Reasoned Action rather than Theory;Reasoned action