文章基本信息

标题：Investigating the effect of Corporate Social responsibility, Perceived service quality, and Successful relationship with Customers on customers\' loyalty in Pars Khodro
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作者：Behnam Esmaeili Far ; Ali Fouladvand ; Sadat Rezaei Leila 等
期刊名称：Research Journal of Recent Sciences
电子版ISSN：2277-2502
出版年度：2016
卷号：5
期号：4
页码：34-38
语种：English
出版社：International Science Community Association
摘要：The purpose of this study is to investigate the influence of corporate social responsibility, perceived service quality, and successful relationship with customers on customers\' loyalty. This study attempts to evaluate the loyalty of Pars Khodro (an automobile manufacture) in Tehran, Iran. Among its customers, 384 are randomly selected. Required data has been gathered by structured questionnaire. SPSS and Smart PLS are used to analyze the data. Results demonstrate that customers\' perception of corporate social responsibility, perceived service quality, and customer satisfaction has a positive and meaningful influence on customers\' loyalty.
关键词：Corporate social responsibility (CSR);Perceived Service Quality;Successful Relationship with Customers;Customer Satisfaction;Customers' Loyalty