文章基本信息

标题：The Effects of Retailer's Equity on ETKA Customers Shopping Tendency
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作者：Aghaei Mohammad ; Asadollahi Amin ; Nejad RezaSalehi 等
期刊名称：Research Journal of Recent Sciences
电子版ISSN：2277-2502
出版年度：2014
卷号：3
期号：1
页码：1-6
语种：English
出版社：International Science Community Association
摘要：With increase of competition in retail industry and also rapid growth of variety of companies, which have entered this industry in recent years; decision making and putting step towards improving companies competition statement are turned to be one of the most important roles of chain stores managers. For this reason, knowing that effects of influence of different varieties on customers shopping tendency can play an important role on their success. This researchs purpose is to discuss the effects of various aspects of retails special value on tendency of Tehrans ETKA consumer. This paper classified as an applied research and descriptive correlational study. Structural equation modeling is used for data analysis. This population of this research is all the Tehrans ETKA customers. In addition, 388 questioners are used for this research data analysis. This research concludes that beside retailers equity, retailers reputation and association as well as customers awareness and loyalty are effective and play an important role on customers shopping tendency. In addition, retailers quality reputation effects on customers loyalty.
关键词：Retailer’s equity;shopping tendency;ETKA;structural equation modeling