文章基本信息

标题：Marketing Analysis of Garri Products in Ankpa Local Government Area of Kogi State
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作者：Nurudeen Yakubu Zakariya ; Abdul Sado Yakubu ; Momoh I. Yalo 等
期刊名称：Asian Journal of Economics, Business and Accounting
印刷版ISSN：2456-639X
出版年度：2019
卷号：11
期号：2
页码：1-7
DOI：10.9734/ajeba/2019/v11i230123
语种：English
出版社：Sciencedomain International
摘要：In Nigeria, the marketing of agricultural produce is far from being efficient. Unpredictable fluctuation in the prices of various foodstuffs like Gari has become a common feature of the nation’s economy. The situation is such that the consumers of agricultural foodstuff pay exorbitant prices while the producers receive relatively low prices. This research focused on the economics of Gari Marketing Enterprise in Ankpa Local Government Area of Kogi State, Nigeria. Ankpa Local Government Area consists of 5 districts out of which 3 were sampled and used for the study. 6 wholesalers and 6 retailers were sampled from each village making a total of 120 respondents. Responses from 100 respondents made up of 40 wholesalers and 60 retailers. Profitability analysis model was used in data analysis. Finding shows that Marketing of Gari was found to be profitable at the whole sale. This study recommend that marketers should form cooperative societies to enable them handle some of the marketing activities as well as establish Gari processing mills silos to reduce costs.
关键词：Marketing;Gari enterprise;profitability analysis;whole sale